The Celebrity Look-Alike Craze: How Fans Are Turning Resemblance Into a Global Phenomenon

The trend gained momentum with a Timothée Chalamet look-alike contest held in New York City's Washington Square Park on October 27, 2024. Organized by YouTuber Anthony Po, known as AnthPo, the event attracted thousands of attendees, including Chalamet himself, who made a brief appearance. The unexpected turnout led to police intervention due to the lack of a permit, resulting in a $500 fine for Po. Chalamet's team later offered to cover the fine, expressing their appreciation for the event, though Po declined the offer.

Following the New York event, similar contests emerged worldwide, celebrating celebrities such as Paul Mescal, Harry Styles, and Heath Ledger. In Dublin, a Paul Mescal look-alike contest awarded the winner €20 or three pints, with Mescal himself congratulating the victor via FaceTime. London hosted a Harry Styles contest in Soho Square, drawing hundreds of fans and media, with the winner receiving a £50 prize. Sydney's Camperdown Park saw a Heath Ledger look-alike competition, featuring participants judged on their renditions of Ledger's iconic scenes and songs.

These contests often received endorsements from the celebrities they honored. Glen Powell, for instance, offered the winner of his look-alike contest a cameo in his next movie. The events fostered community engagement and provided lighthearted entertainment, resonating with a public seeking communal experiences. Sociologists noted that these gatherings offered a sense of connection and fun, especially in urban environments where such opportunities are diminishing.